Pitch Perfect: 5 Key Takeaways for a Killer Deck

In the dynamic world of venture capital, a compelling pitch deck makes all the difference for founders looking to captivate investors and potential customers. At Lyonshare, we’ve empowered founders with materials they’ve used to raise >$5B equity and to secure partnerships with Estée Lauder and The Chainsmokers. Below are a few tips to help you build a killer pitch deck that effectively communicates your company’s value proposition and leaves a lasting impression.

1. Start by Interviewing Yourself

Before diving into writing a deck, dedicate 2–3 hours to thoroughly answer questions about your company, team, why you, why this deal, and other preemptive questions that you think an investor/partner would ask you before signing up. From this self-reflection, identify 10–15 unique subject areas to highlight, these will be the basis of your slides. Tailor the order of your pitch based on putting the most compelling information first, stringing the topics in your mind to develop “your story”.

2. Keep it Punchy

While consciousness is key, don’t confuse that with skipping over required information. An effective pitch deck typically spans 15–20 pages, but during the pitch itself, avoid delving into all the details. Instead, provide a high-level overview emphasizing key points. An interested…